Terms & Conditions

Last updated: 20 March 2026

1. About us

Service provider:
AG Ventures EOOD
Operating as: NorthTracking
Bulgaria (EU)
Email: hi@north-tracking.com

NorthTracking provides tracking audit, implementation, and measurement consulting services to businesses. We are registered in Bulgaria and subject to Bulgarian law and EU regulations.

2. Definitions

• "Services" means any tracking audit, GTM implementation, Consent Mode setup, server-side tracking, or related consulting work provided by NorthTracking
• "Client" means any individual or business that requests or engages our Services
• "Free Audit" means the initial, no-obligation review of a Client's tracking infrastructure
• "Engagement" means a paid project confirmed in writing (by email or signed proposal) between NorthTracking and a Client
• "Deliverables" means any reports, documentation, code, or configurations produced as part of an Engagement

3. Free audit

The Free Audit is provided at no cost and with no obligation to purchase any further service. By requesting a Free Audit, you agree to:

• Provide accurate information in the audit request form
• Grant NorthTracking read-only (or minimum-necessary) access to the accounts specified for audit purposes only (GTM container, Google Analytics, ad platform accounts)
• Revoke access upon request from NorthTracking upon completion of the audit, or at your discretion at any time

The Free Audit is delivered within approximately 48 hours of NorthTracking receiving the necessary account access. This timeline is indicative and may vary. NorthTracking reserves the right to decline audit requests at its discretion without providing a reason.

The findings presented in the Free Audit represent NorthTracking's professional assessment based on the information available at the time of review. They are provided for informational purposes and do not constitute a guarantee of results.

4. Paid services

Paid implementation services are agreed separately following the Free Audit, where the Client decides to proceed. Each Engagement is governed by:

• A written proposal or statement of work agreed by both parties via email
• These Terms & Conditions, which are incorporated by reference into each Engagement

4.1 Payment terms

Unless otherwise agreed in writing:

• A deposit of 50% of the agreed fee is payable before work commences
• The remaining balance is payable upon completion of the Deliverables
• Invoices are payable within 14 days of issue
• Late payment may result in suspension of work and interest charges at the statutory rate

4.2 Scope and changes

Any material change to the agreed scope of work requested by the Client may result in a revised fee. NorthTracking will notify the Client in writing before proceeding with out-of-scope work.

4.3 Client responsibilities

For paid Engagements, the Client agrees to:

• Provide timely access to the platforms and accounts required to carry out the work
• Designate a point of contact who can provide instructions and approvals
• Review and approve Deliverables within 10 business days of delivery; silence after this period constitutes acceptance
• Ensure they have the legal authority to grant NorthTracking access to the accounts provided

5. Intellectual property

Upon receipt of full payment, NorthTracking assigns to the Client all rights in the Deliverables produced specifically for that Client (audit reports, documentation, custom GTM configurations).

NorthTracking retains ownership of its methodologies, processes, templates, general know-how, and any pre-existing tools or frameworks used in delivering the Services. Nothing in these terms grants the Client any licence to use NorthTracking's brand, name, or proprietary materials.

6. Confidentiality

Both parties agree to keep confidential any non-public information received from the other party in connection with the Services. NorthTracking will not disclose the Client's data, account information, or business details to any third party except as required to deliver the Services or as required by law.

This obligation survives termination of the Engagement for a period of three years.

7. Limitation of liability

NorthTracking's total liability to a Client in connection with any Engagement shall not exceed the total fees paid by the Client for the relevant Engagement.

NorthTracking is not liable for:

• Indirect, consequential, or special losses including loss of profit, revenue, or business
• Any loss arising from the Client's failure to implement recommendations correctly
• Changes to platform policies, algorithms, or interfaces made by third parties (Google, Meta, TikTok, etc.) after delivery of the Deliverables
• Any reduction in advertising performance that cannot be directly attributed to a fault in the Services
• Losses arising from the Client providing incorrect or incomplete information

Nothing in these terms limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.

8. Warranties

NorthTracking warrants that:

• Services will be performed with reasonable skill and care
• We have the right to enter into each Engagement
• Deliverables will conform to the agreed specifications at the time of delivery

We do not warrant that improvements in tracking will result in specific uplifts in campaign performance, as performance is influenced by many factors outside our control.

9. Termination

Either party may terminate a paid Engagement with 14 days' written notice. In the event of termination:

• NorthTracking will invoice for work completed to the date of termination on a pro-rata basis
• Any deposit paid is non-refundable if NorthTracking has commenced work
• Deliverables completed and paid for will be handed over to the Client

NorthTracking may terminate immediately if the Client materially breaches these terms, fails to pay invoices within 30 days, or acts in a way that is unlawful or harmful to NorthTracking.

10. Data protection

Both parties shall comply with all applicable data protection law including EU GDPR and (where applicable) UK GDPR. NorthTracking's processing of personal data in connection with the Services is described in our Privacy Policy.

Where NorthTracking processes personal data on behalf of the Client as a data processor (for example, accessing GA4 data containing end-user information), the parties will enter into a Data Processing Agreement upon request.

11. Governing law and disputes

These Terms & Conditions are governed by the laws of Bulgaria. Any disputes arising from or in connection with these terms shall be subject to the exclusive jurisdiction of the Bulgarian courts, without prejudice to any mandatory consumer rights applicable in the Client's country of residence.

Before initiating formal proceedings, both parties agree to attempt to resolve disputes in good faith through direct negotiation. Please contact us first at hi@north-tracking.com.

12. Changes to these terms

We may update these Terms & Conditions from time to time. The current version will always be published on this page with an updated date. Continued use of our Services after any update constitutes acceptance of the revised terms. For active Engagements, material changes will be notified by email.

13. Entire agreement

These Terms & Conditions, together with any written proposal or statement of work, constitute the entire agreement between NorthTracking and the Client with respect to the Services and supersede all prior discussions, representations, or agreements.